2008/753 Oysters Australia: Market directions workshop
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2008/753 Oysters Australia: Market directions workshop

By Ridge Partners for Oysters Australia



This workshop focused on marketing directions for the Australian oyster industry. The oyster consortium vision was to:

"Improve the profitability of Australian oyster businesses through increasing penetration of innovative and existing oyster products into new and existing markets."

The current status of the oyster industry was discussed along with marketing goals up to 2014 and marketing strategies for the next 3-5 years. For each of the 8 marketing strategies the opportunities for marketing projects were broken down into 'discovery and development' in years 1—3 and 'Action learning and piloting' in years 4-5.

The workshop was attended by representatives from the South Australian, Tasmanian and New South Wales oyster industries and representatives from the UniSA Ehrenberg-Bass Institute for Marketing Services.