2008/721 European Seafood Exposition survey report
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2008/721 European Seafood Exposition survey report

By Hervé Remaud, Nick Danenberg and Carl Driesener


This report details the findings of European Seafood Exposition survey conducted in Brussels in April 2008.

The main purpose of this project was to survey perception that seafood traders / professionals of this industry have about 6 seafood producing countries, including Australia.

We chose to use the 'pick any' method allowing us (in less than 5 minutes per interview) to compare and measure the country's association with relevant attributes.

41 people responded to the survey. Overall, Australia is perceived closely to New Zealand and is seen as being a 'trustworthy' 'natural' product from 'pristine' waters with 'good food safety' and a 'premium quality'.

On the other hand, Australia suffers from lacking the perceptions to do with good supply, such as 'consistent supply' and 'easy to get'.


Quality is the word that comes first to mind for 29% of the respondents (to the question).