2007/703 Intervention strategies to maintain safety and quality in a range of value added products made with under-utilised Southern and Eastern Scalefish and Shark Fishery species

By Mark Boulter

In 2006, Sydney Fish Market (SFM) took a strategic decision to develop a sub-brand called Market Pride, with its aim being to broaden SFM's sales base by entering into the retail ready, value-added seafood market.

Through this project, SFM was able to underpin the new product development (NPD) that was required to launch the Market Pride range of value-added products with a sound scientific knowledge base. SFM was able to get expert assistance from staff at the University of Tasmania and Flinders Universities in terms of providing the necessary technical research input into the development process through the evaluation of both raw materials and candidate end products' microbiological and biochemical status. The NPD work itself was facilitated by a consultant and chefs from SFM's Sydney Seafood School who developed and refined benchmark candidate products that were then evaluated by an SFM internal panel.

This report was embargoed as commercial in confidence until the conclusion of the Seafood CRC and can now be downloaded below