2010/786 Australian Prawn Farmers Association: Issues identification paper

By John Whiteoak

This project involved the development of a report to support the strategic direction of the Australian Prawn Farmers Association (APFA) Executive group for the next 12-24 months as well as providing clearer accountability to its Executive members. The purpose and values of the Australian Prawn Farm Association have been clarified. In addition, some specific issues related to achieving the objectives of the Association were identified. Twenty-nine recommendations are listed to provide suggestions for strategic focus. Finally, 10 competency measures have been created to provide clearer accountabilities and preliminary indicators of success for the APFA Executive. More specific accountabilities and strategies will be developed after discussions with members at the 2011 Annual General Meeting (AGM). Feedback received from members will drive the focus of the Executive over the next 12 months.

The recommendations developed could be described as "high-line" and provide a general focus for the Association during the next 12 to 24 months. Due to resource limitations, the Association will review and prioritise these recommendations and will develop specific actions for recommendations that are considered of the highest priority.

Finally, the reported suggested that at the next Executive meeting the committee should:

1. Sort issues and strategies into a priority list
2. Allocate financial and human resources to key priorities
3. Assign Executive and Committee members to control each issue and strategy