30 June 2015 marks the closure of the Australian Seafood CRC (2007 - 2015) , and what has been an exciting and informative period for the oyster industry in Australia. We would like to say thank you to the Australian Seafood CRC for all they have achieved for the Australian seafood industry.
Love Australian Prawns
In an Australian first, prawn farmers joined forces with the wild catch prawn industry to develop a national marketing and promotional strategy (Project No. 2011/736). The aim of the strategy was to:
The 'Love Australian Prawns' market strategy and logo was launched in October/November 2012 and the national launch of the marketing campaign was in September 2014. The videos below give some insights into the processes involved in this campaign and the success of 'Love Australian Prawns'.
Prawn Marketing Works!
Campaign 2015 - Love Australian Prawns
Australian Prawns Recipe Shoot Behind the Scenes
Australian Wild Abalone
Bluefin Tuna are a premium product and highly desired by consumers, but their wild capture is currently limited by strict catch quotas to ensure the sustainability of tuna fisheries. Australia is currently at the forefront of research and technology development to allow propagation of Southern Bluefin Tuna in aquaculture. The video below shows the partnership between the Australian Seafood CRC and Clean Seas Tuna that is enabling this research and development.
The Aquaculture Production Innovation Hub (Phase II) (Project No. 2012/756) focussed on research extension activities in the finfish, crustacean and shellfish sectors and on increasing trans-Tasman communications among aquaculture producers and researchers. As a part of this project, novel communication platforms were trialled, including two editions of the What’s Hatching talking news, which can be viewed below.
What's Hatching - Episode 1
What's Hatching - Episode 2