By Market Strategy Ltd
As part of the CRC Retail Transformation project, it was identified that it would be beneficial to
attempt to quantify the size of the opportunity in seafood retail for the Australian seafood industry.
Scoping the opportunity (in value and volume terms) is a fundamental business principle. It allows
the business to see if the opportunity is worth pursuing and how much resource might be invested in
realising the opportunity.
At the outset, an opportunity is scoped in general terms so the business can decide – does this
opportunity look like it is worth investigating in more detail? During the development process the
opportunity is then quantified more precisely so a business case evaluation can be made.
This document attempts to highlight the former information – is the opportunity worth investigating
in more detail? Unfortunately, the quality and quantity of publically available information are quite
poor.
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