Program 2 (Product and Market Development) Abalone Research Projects

  

 

 

 

2008/909 - Market access for Abalone

2009/723 - Analysis of product differentiation opportunities for Australian wild caught Abalone in China

 

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Market Access for Abalone

  • Project Number - 2008/909
  • Start Date - 1st April 2009
  • End Date - 1st April 2010
  • Principal Investigator - Dr Cath McLeod
  • Research Provider - South Australian R&D Institute
  • CRC Research End User - Abalone Council of Australia and Abalone Growers Association of Australia

About the Project

The high reliance of the Australian Abalone sector on the Chinese market, falling prices in China, and the
introduction of strengthened import requirements for live seafood into China suggests that market diversification would be beneficial.

Until March 2007 several companies in Australia were exporting Abalone to the European Union (EU), since this time the EU Abalone market has been ‘closed’ due to the EC requirement to classify production areas. This project aims to provide information for use in technical market access negotiations to assist in ‘re-opening’ the EU market for Australian Abalone.

Project Objectives

  1. Stipulate current requirements to meet the EC regulations for Abalone.
  2. Determine alternate risk management procedures that may be viewed as equivalent to the current
    EC regulations for Abalone.
  3. Define risk of biotoxin poisoning from consuming canned Abalone.
  4. Identify key information gaps that may influence the efficacy of risk assessment.
  5. Provide industry risk management information on the depuration of biotoxins from Abalone.
  6. Provide a package of information with which to develop a risk based management plan that meets
    EC requirements.

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Analysis of Product Differentiation Opportunities for Australian Wild Caught Abalone in China

  • Project Number - 2009/723
  • Start Date - 1st August 2009
  • End Date - 31st March 2010
  • Principal Investigator - Mr Dean Lisson
  • Research Provider - University of South Australia
  • CRC Research End User - Abalone Council of Australia
About the Project

Over the last decade, the capital value of the units and the beach price per kilo for wild-caught Abalone has dropped by about 50%. The main reason is more competition, particularly from farmed Abalone, although currency fluctuations have also played a role.

No customer (restaurant) or consumer promotion of Australian Abalone has ever been undertaken. The industry has operated as an export sales function, building strong relationships with Chinese importers, but further down the supply chain, there has been no involvement by Australian stakeholders.

Stage 1 of this is to engage an expert agency in China to
develop a strategy to do this trial and evaluate its success. At the completion of the trial it is intended that the industry will fund the implementation and refinement of the strategy in the long term.

Project Objectives

  1. Produce a market-development strategy and research implementation plan by October 2009.
  2. Gain the participation and endorsement of the research implementation plan by all industry stakeholders, including processing companies and exporters.
  3. Produce a Request for Expression of Interest document for industry stakeholder commitment of
    funds into Stage 2 of the research.

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 Abalone

This page was last updated: 22nd December 2009