Assessment of New Market Opportunities and Development of Effective Market Penetration Strategies for Australian Southern Rocklobster in the USA, Middle East and Europe
- Project Number - 2007/704
- Start Date - 1st July 2007
- End Date - 30th June 2010
- Principal Investigator - Mr Roger Edwards
- Research Provider - University of South Australian and Southern Rocklobster Ltd
- CRC Research End User - Southern Rocklobster Ltd
About the Project
This project aims to develop fundamental tools that will provide the Australian Southern Rocklobster industry with entry in to the super premium, fine-dining sector in the USA by establishing the capacity to guarantee a product to the marketplace in accordance with market values and to deliver quality product to the marketplace. It also aims to create the most effective communication tool to engage the marketplace and to trial the standards based supply-chain management system to deliver the ultimate guarantee to this sector at an increased value per unit.
Project Objectives
1. To develop a new supply-chain system which guarantees consistent supply and quality of Australian Southern Rocklobster to the super premium, fine-dining sector specifications in the USA.
2. To develop a niche distrubution system for Australian Southern Rocklobster that services the super premium, fine-dining sector in the USA.
3. To develop the most effective communication system to support the entry of Australian Southern Rocklobster to the super premium, fine-dining sector in the USA.
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