Consumer Research Insights - Australian Seafood Cooperative Research Center

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Consumer Research Insights

Introducing the Fish Bites Series

What do Australians really think about throwing another shrimp on the barbie? Are Australians scared of seafood? Dr Dawn Birch and Associate Professor Meredith Lawley from the University of the Sunshine Coast have brought together their considerable consumer research, recently conducted on behalf of the Australian Seafood CRC to answer these questions and more, resulting in a facinating series of short presentations called Fish Bites.

The aim of the Fish Bite Series is to disseminate the findings of extensive consumer research, to develop a richer understanding of Australian consumers' attitudes and behaviours with respect to seafood consumption and to discuss practical implications arising from the research findings. More detailed consumer research findings are available to Seafood CRC members in the Seafood Omnibus Reports- wave 1 and wave 2, the Retail Transformation Report and the Repositioning Farmed Barramundi Report.

To access each presentation, please click on the file name (please note you will need Adobe Reader v8 or above to view the presentations).

pdf Introducing_Fish_Bites.pdf

pdf Australian_consumers_concerns_about_the_freshness_of_seafood.pdf

pdf Australian_consumers_perceptions_about_the_affordability_of_seafood.pdf

pdf Australian_consumers_perceptions_about_the_availability_of_seafood.pdf

pdf Australian_consumers_perceptions_of_the_safety_of_consuming_seafood.pdf

pdf Australian_consumers_perceptions_of_the_sensory_qualities_of_seafood.pdf

pdf Australian_consumers_understanding_of_the_health_benefits_of_seafood.pdf

pdf Australian_seafood_consumers_perceptions_of_sustainability.pdf

pdf Barriers_to_seafood_consumption_in_Australia.pdf

pdf Commercial_influences_on_seafood_consumption.pdf

pdf Do_Australian_consumers_know_how_to_select_store_prepare_and_serve_seafood.pdf

pdf Drivers_of_seafood_consumption.pdf

pdf Is_there_an_ideal_retailing_mix_for_seafood.pdf

pdf Is_there_a_place_for_more_fresh-chilled_seafood_in_supermarkets.pdf

pdf Seafood_and_food-related_lifestyles.pdf

pdf The_influence_of_childhood_consumption_and_habit_on_seafood_consumption_in_Australia.pdf

pdf The_influence_of_household_members_on_seafood_consumption_in_Australia.pdf

pdf The_mental_accessibility_of_seafood.pdf

pdf The_role_of_extrinsic_cues_in_seafood_consumption.pdf

pdf Undervalued_seafood_species.pdf

pdf What_do_fine-dining_and_casual_restaurant_diners_want.pdf

pdf What_does_the_food_service_sector_want.pdf

pdf What_information_do_Australian_seafood_consumers_want_at_the_point-of-sale.pdf

pdf What_seafood_are_Australians_consuming.pdf

pdf Who_influences_seafood_consumption.pdf

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The Australian Seafood CRC is established and supported under the Australian Government’s Cooperative Research Centres Programme. Other investors in the CRC are the Fisheries Research and Development Corporation. Seafood CRC company members and supporting participants.